How to Write the Best Cover Letter?

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A cover letter is more than just an introduction to your resume. It’s your chance to showcase your personality and set yourself apart from other applicants. While it should maintain a professional tone, it should also reflect your unique style and situation.

1. Customization is Key

Avoid using one-size-fits-all cover letters. Each application deserves a tailored letter. Utilize samples for formatting purposes, but ensure that the content and style are reflective of your background and the specific job you’re applying for.

Example of a Job Application Cover Letter:

[Jane Doe] [1 ABC Avenue] [D-town, MA 12345] [123-456-7890] [[email protected]]

[December 31, 2019]

[John Smith] [Director, HR] [ABC Health & Body] [1A Business Street] [XYZ City, PA 98765]

Sub: Application for Position of Social Media Manager

Dear Mr. Smith,

Ever since I started managing social media accounts for businesses as a Social Media Assistant, I’ve had a desire to work with a holistic fitness company such as yours because I feel strongly about fitness myself. When your job position for Social Media Manager opened up on the careers page, I was immediately interested and I’m writing to apply. I feel I am ready to move up to the role of Social Media Manager.

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You mention in your job posting that you want to hire someone who understands trends on social media and the Internet. During my time managing the accounts of ABC Multigym, I was given the task of increasing followers on Instagram. With half a year, I had increased engagement by 300 percent and increased our followers by over 40 percent. At the moment I am working on networking with the best influencers in health and fitness. I am proud of my achievements in the area and believe I can bring my social media marketing and people skills to your company.

I’ve included my resume so you can learn more about my work experience and educational background. Thank you for your time and consideration.

Please feel free to call me at 123-678-456 or email me if you want to learn more about me. Looking forward to hearing from you soon.

Sincerely, [Your signature if hard copy] Jane Doe

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2. Email Cover Letter

For email cover letters, skip the formal addresses and dive right into the content. Keep it brief and to-the-point. No need for a full signature in an email.

3. Cover Letter with Referral

If you have a professional connection at the company you’re applying to, mention them in your cover letter. Referrals can give you an advantage in the hiring process.


[December 31, 2019]

[John Smith] [Director, HR] [ABC Health & Body] [1A Business Street] [XYZ City, PA 98765]

Sub: Application for Position of Social Media Manager

Dear Mr. Smith,

I am writing in reference to the position of Social Media Manager at ABC Health & Body. I have the pleasure of being acquainted with one of the fitness trainers on your staff, Jane Doe. Jane and I were trainees together at the ABC Fitness School, and we have been in touch professionally since.

She let me know about the open position and recommended that I contact you.

I have been working as a Social Media Assistant with fitness companies for three years and have found the experience both challenging and rewarding. In my second year, I took on the challenge of increasing engagement and Instagram following. In six months, I had increased engagement by 300 percent and followers by over 40 percent. I believe that coming from a background in fitness along with a strong interest in the Internet and social media trends has made it possible for me to deliver results in this niche.

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I would greatly appreciate the opportunity to meet with you to discuss what I have to bring to the position at ABC Health & Body. Thank you for your time and consideration. Please see my attached resume to learn more about me.

Sincerely, Emily Blank

4. Inquiry and Networking Letters

When inquiring about unadvertised job openings or networking, maintain a similar cover letter format, expressing your interest and qualifications for the role.


Writing a compelling cover letter requires customizing it to each job, using relevant keywords, and showcasing what makes you stand out. Keep it professional, but don’t be afraid to inject a bit of your personality to make it memorable. With these tips, your cover letter will make a lasting impression on hiring managers.

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