how to start your own tequila brand
An Overview of Tequila
Understanding the essence of the spirit is the first step in launching your own tequila private label.
The distilled lifestyle beverage is made from blue agave, which is mostly found in the area around Tequila, Mexico. The smooth, golden liquid can only be produced legally in five Mexican states.
Jalisco is the largest state, with both highlands and lowlands. Parts of Guanajuato, Tamaulipas, Michoacán, and Nayarit are also included.
The large succulent plant’s bulb is baked and juiced before being fermented in barrels with yeast.
Tequila Manufacturing Regulations
The art of distilling your own tequila is only available to those who follow the rules. Each of the tequila private brands you know (and love) has followed the Mexican government’s regulations.
In a nutshell, here’s what you need to know about tequila distillation:
- Tequila is a drink with a Mexican designation of origin. Before naming the spirit “tequila,” the Mexican government establishes certain regulations that must be followed.
The Tequila Regulatory Council has approved these regulations (CRT)
Bottles of regulated tequila will bear a NOM number (Norma Oficial Mexicana) that identifies the authorised distillery.
Tequila a hundred percent Agave must be made only from sugars extracted from Blue Agave. Weber Tequilana plant
Anything less than 100% is referred to as mixto.
Tequila mixto must be made with at least 51% blue agave (the remainder can be the contents of a natural spirit or can sugar juice)
Tequila must be made entirely of natural ingredients and contain at least 38% alcohol.
The ABV (alcohol by volume) regulation requires tequila to be bottled at between 35 and 55 percent ABV.
Tequila cannot be called agave drinks made outside of the previously mentioned tequila regions. However, they could be another agave-based product.
The Distribution Process
If you’re a tequila enthusiast who wants to pursue the distillation process, it’s best to work with professional maestros tequileros and an experienced production team.
Armed with professional knowledge, you’ll need to complete the final steps in creating your own tequila brand.
- Understand your customer and the situations in which they enjoy tequila.
Investigate retail prices, material costs, and create a budget.
Create a business plan as well as a marketing strategy.
Schedule a meeting with reputable distributors and devise a distribution strategy.
Go above and beyond to immerse yourself in Mexican culture and gain a better understanding of tequila.
To authorise the distillation process, visit suppliers and draught a linking agreement.
Build an experienced team to help develop your brand, select suppliers and manage materials
At Aceves Spirits, we’re dedicated to designing smooth flavours for international drinkers that appreciate spirits by sipping them. If you need help to establish your tequila brand, then we have the resources to assist.
10 Steps to start your own Tequila Brand
Starting a tequila business can be a lucrative venture, but do your research first. This article will walk you through the fundamentals of starting a tequila business, from selecting a distillery to marketing your product. So, whether you want to start your own tequila company or simply learn more about the industry, keep reading for the inside scoop.
Go over the steps again.
- Create a Business Plan for Your Tequila.
When starting a new tequila business, there are numerous factors to consider.
New tequila entrepreneurs must develop a comprehensive plan that takes into account all aspects of their business. Everything from the initial start-up costs and funding to the day-to-day operations and marketing strategy is covered.
In addition, new business owners must be realistic about their objectives and expectations. It is also critical to have a thorough understanding of the competition. New business owners can increase their chances of success by developing a well-thought-out plan.
How to Choose a Name for Your Tequila Business:
When selecting a name for your tequila business, there are a few things to consider. First, ensure that the name is memorable and easy to spell. You should also avoid anything that could be interpreted as offensive or suggestive. It’s also critical to choose a name that reflects the type of tequila business you’re running.
Here are a few pointers to consider when selecting a tequila business name:
Keep it short and simple to spell.
Anything offensive or suggestive should be avoided.
Choose a name that reflects the nature of your business.
Be inventive! Think about it with your friends, family, and coworkers.
Do your homework. Check that the domain name is available and that the company name is not already trademarked.
When deciding on a name for your baby clothing business, you should also consider the following resources:
Business Names in Newfoundland
Shopify’s Business Name Maker
Looka’s Business Name Maker
With these suggestions in mind, you should be well on your way to selecting a great tequila business name!
- Establish the Legal Business Entity.
Are you interested in starting your own tequila business? You should think about registering your company with the local and federal governments. There are four different types of entities to choose from, each with their own set of advantages and disadvantages.
The simplest type of business to establish Provides no personal liability protection Corporate structure:
Shareholders elect board members to oversee operations.
Requires an annual meeting as well as quarterly stockholders’ meetings Limited Liability Company:
Increases investor protection by limiting their liability exposure.
Allows them to be more flexible in running their businesses.
Owner and partners in business
Personal liability protection may be available.
When deciding what type of business entity is best for your tequila company, think about how much liability exposure you want and what your business goals are. A sole proprietorship may suffice if you’re just starting out and selling to family and friends. However, if you want more protection or to grow your business, a corporate organisation or LLC may be a better option.
Whatever type of business entity you choose for your tequila venture, make sure to register it with the state where you intend to conduct business. This will provide you with the legal safeguards you require to run your business and protect your personal assets. To register your business, you must submit the necessary paperwork to your state’s Secretary of State office. More information on how to do this can be found on their website.
After registering your tequila business, you’ll need to obtain a business licence from your city or county. This will enable you to legally conduct business in your area. To obtain a business licence, complete an application and submit it to your local licencing authority. They will then look over your application and decide whether or not to grant you a licence.
It’s time to get started with your tequila business now that you know how to register it. Follow the steps outlined above to get started on the right foot, and contact an attorney if you have any questions. Best wishes!
- Find Financing for Your Tequila Business.
There are several approaches to obtaining financing for your tequila business, but it is critical to consider each one carefully because each decision may have long-term financial consequences for you and your company.
Some new founders may find themselves in a situation where their tequila startup costs are only a few hundred dollars to get started, but we thought it was important to share the methods below in case you have ideas down the road.
Here are five different ways to finance your tequila business:
Obtaining funds from friends and family
Bootstrapping through your own savings account
Obtaining investment from outside sources
Getting a bank loan
Obtaining funds from a hard money lender
Of course, there are many other options for financing your business, but these are just a few that come to mind.
It is also critical to emphasise the significance of decisions and to make only the decision that you believe is the best fit for your current situation. When deciding how much money to put into starting your own business, there is no right or wrong answer, but there may be some guidance from below regarding what type of financing would work best for someone like yourself – so take note before making any final decisions about which path will suit both yourself and your tequila business best! We strongly advise you to consult with your accountant before making any final decisions.
- Establish a Business Bank Account.
Opening a business bank account for your tequila company can be a daunting task, especially if you’re unfamiliar with the process. But it doesn’t have to be that way! Depending on what you need and how much money you want to deposit, you can open various types of accounts for your tequila business.
We’ll go over some of the benefits and drawbacks of each type of account so you know what to expect.
Checking Account: A checking account is the most common type of business bank account. Checking accounts are simple to open and provide a number of features and benefits that can be beneficial to businesses. One of the most significant benefits of a checking account is the ability to easily deposit and withdraw funds as needed. You can also use your checking account to write checks, which is useful for paying bills or suppliers.
Savings Account: A savings account is another popular type of business bank account. Savings accounts pay interest on money deposited, so they can be a great way to build your tequila company’s cash reserve. Savings accounts, on the other hand, typically have lower interest rates than checking accounts and may have withdrawal limits.
Business Card Card: If you want a more robust bank account for your company, you should consider opening a business credit card. Business credit cards can be extremely beneficial for companies that need to make large purchases or establish a credit history. Business credit cards, on the other hand, typically have high interest rates and may charge annual fees.
Whatever type of business bank account you choose, shop around and compare features and fees before making a decision. Once you’ve identified the best account for your needs, you’ll be well on your way to growing your tequila business! Always consult with your certified professional accountant before making any major financial decisions.
- Establish Your Accounting and Taxation System.
You have a lot on your plate as a new tequila business owner. There are so many things to consider and do in order to get your business off the ground.
However, one of the most important things you must do is establish a proper accounting system. This will assist you in keeping track of your expenses, revenue, receipts, taxes due, and much more.
There are several options for setting up your tequila accounting system.
You can use an online accounting programme such as QuickBooks or Xero.
Pay an accountant to handle it for you.
If you decide to do it yourself, choose a system that is simple to use and understand.
Begin tracking your income and expenses once you’ve established your accounting system. This will assist you in determining where your money is going and where you need to make cuts. It will also assist you in budgeting for the future.
Make sure to keep up with your accounting on a regular basis. Setting aside time each month to reconcile your accounts and update your records is essential. This may appear to be a lot of work, but it will save you a lot of time and trouble in the long run.
Talk to your accountant or financial advisor if you have any questions about setting up your accounting system. They can assist you in selecting the best system for your company and ensuring proper implementation.
- Obtain the Required Tequila Business Licenses and Permits
Starting a new tequila business can be a daunting task, but there are some important considerations that can help make the process go more smoothly. Obtaining the necessary licences and permits from the appropriate government agencies is one of the most important things to do when starting a new business.
Depending on the type of tequila business you are starting and where it will be located, various business licences and permits may be required. Contact your local business licencing office or chamber of commerce to find out which licences and permits you require. They will be able to inform you of the licences and permits that are required in your area.
You will be able to officially open your business and begin operations once you have obtained the necessary tequila licences and permits. Congratulations! You are now well on your way to becoming a prosperous business owner.
- Purchase any necessary equipment, software, supplies, and tools.
When it comes to starting a tequila business, there is a lot to consider. Equipment, tools, and supplies are essential components.
Here are a few pointers to get you started:
Determine the equipment, tools, and supplies you will require. This will be determined by the type of business you are starting and the products or services you will provide. Make a list of everything you require, including big-ticket items (such as office furniture) as well as smaller items (like paper clips).
Investigate various suppliers. When you’ve determined what you require, it’s time to go shopping. Compare prices and quality among suppliers to find the best deal.
Consider renting or leasing equipment. If you’re on a tight budget, consider renting or leasing equipment rather than buying it outright. This is a good option for costly items that you will not need to use on a regular basis.
Make a written record of everything. Once you’ve decided on a supplier, get all of the details in writing before making a purchase. This will help to avoid future misunderstandings.
Maintain organisation and inventory control. When running a business, it’s critical to stay organised. Maintain a record of your equipment, tools, and supplies so that you know what you have and what needs to be replaced.
Following this procedure will help to ensure that you have the necessary equipment, tools, and supplies to run your business smoothly.
Create a Brand Identity for Your Tequila Business.
Developing a brand identity for your tequila company can be challenging. There are numerous factors to consider, ranging from the logo design to the colours used. However, if you plan ahead of time and focus on how you want your customers to feel, you can create a brand identity that will set your company apart from the competition.
Here’s where to begin:
- Define the purpose and values of your tequila company.
What do you hope to achieve with your company? What do you want your customers to think of when they think of your tequila brand? These are critical questions to address before you begin creating visuals for your brand.
- Select a colour scheme that reflects the personality of your company.
Colors can convey a lot about a brand, so they must be chosen carefully. If you’re stuck for ideas, look at other brands in your industry and see what colours they use.
- Create a distinct logo for your tequila brand.
This is often the first thing people think of when they hear your company’s name, so make it memorable. Collaborate with a professional designer to create a logo that is both visually appealing and reflects your brand’s values.
- Ensure that your branding is consistent across all channels.
Once you’ve decided on a logo and colour scheme, make sure to incorporate them into all of your marketing materials, from your website to your business cards. This will help to strengthen your brand identity and make it easier for customers to identify your business.
Developing a strong brand identity is critical for any tequila business, but it does not have to be difficult. You can create a brand that will resonate with your target audience by focusing on your company’s purpose and values. You can create a brand identity that will set your tequila company apart from the competition with a little planning and creativity.
- Create a Beautiful Website for Your Company.
In today’s world, and regardless of the type of business you run, having a beautifully designed website to share with your customers is always a good idea. You may not need one right away for your tequila business, but it’s best to plan ahead of time!
There are a few key steps to creating a stunning website for your new tequila venture:
When working with a freelancer or hiring a professional website designer, make sure to look at their portfolio and get recommendations from others in the industry.
Planning the structure and hierarchy of your website entails deciding what pages and baby clothing content will be included on the website, as well as how it will all be organised.
Creating eye-catching visuals and graphics – images, videos, and other visual elements should be of high quality and reflect your brand’s identity.
Writing compelling website copy – Your website’s text should be well-written, informative, and persuasive.
Before launching the website, it is critical to test all of its features and functionality to ensure that everything works properly.
Following these steps will assist you in creating a visually appealing and effective website for your tequila business. If you have any questions or need assistance getting started, please contact us and we will gladly assist you.
- Establish a business email address and phone number.
You’ll be able to give your company a more professional appearance and stay in touch with customers more easily if you have a company phone number and email address.
Here’s how to get them started:
Get a business phone number. You can do this by using a telecom provider such as Twilio or Grasshopper.
Create an account with the telecom provider to register the phone number.
Create a professional email address by utilising a service such as Google Workspace or Microsoft 365.
Set up your email account to forwards messages to your company phone number.
Note: You can definitely use your personal phone number and email address when you first start your tequila business, but as it grows, be sure to look into other communication options!
Once everything is in place, you’ll be able to communicate with customers more professionally!
- Create a market entry strategy.
You’ve put in all of the effort to get your tequila business ready for launch – now it’s time to get your tequila business name out there and start generating customers!
You’ve probably already worked on a portion of your marketing strategy as part of the development of your business plan, but now you’ll scrutinise it and figure out how you’ll get your first few customers.
To get things started, consider the following marketing strategies:
Inform local newspapers about your launch.
Determine which social media influencers your customers follow.
Organize a business launch event in your office or storefront.
To attract first-time customers, hold a business launch sale.
Run a few online advertisements to attract customers.
Encourage your friends and family to post about your products on social media.
To share your business, collaborate with other local businesses in the area.
Remember that marketing is never a “say it and forget it” method. You must constantly iterate on your strategy, doubling down on what worked and what your customers adore. Also, make sure you’re never overspending in this area to avoid eroding your margins.
Last Words on Starting a Tequila Business in 2022:
It’s time to get started now that you know how to start a tequila business.
Whether you’re going through each step by step or you’re already in the thick of it, we hope this guide has helped you understand what needs to happen between now and your grand opening.
We’ll leave you with some last-minute business advice:
Conduct extensive market research ahead of time to learn about your customers.
Create a solid business plan.
Consider how you intend to fund the business.
Creating an eye-catching, memorable brand and website
Starting a business is a long road, so enjoy it!
Please contact us if you have any questions about getting started. We’d be delighted to assist you in launching your new venture.
Relatable Questions and Answers about Owning your own Tequila Brand
Is it possible to make tequila in the United States?
Tequila is not available in the United States. There is an obvious reason why there is no American tequila: under Mexican law, tequila must be made in Guanajuato, Michoacán, Nayarit, or Tamaulipas.
What is the size of the tequila industry?
In 2020, the global tequila market was estimated to be worth $8.2 billion USD. The market is expected to increase to 18.5 billion dollars by 2028.
How much time does it take to make tequila?
A bottle of tequila can take anywhere from eight to twenty years to make. This is because it necessitates a seven-step procedure: Gathering (which takes between eight and 10 years) Cooking.How to start your own tequila brand